Since last August, UMPC manufacturers across the board, including Europe and the United States Department of Japanese and Korean Department, Taiwan University, In addition, China's domestic manufacturers are in the UMPC field for different customer segments, pricing strategies in different markets, different product configuration to carry out their own product development. With the end of last year, areas of the world's first brand OQO UMPC jointly century through the formal into the medal Olympic China, the market has now entered an unprecedented alert status.
UMPC official debut in 2006 so far, just two years, UMPC pace of technological innovation and market development were tested compound growth. IDC data show that between now and 2011, the desktop PC market rate of 3.8% will be reduced year by year, the notebook market with 16.1% of the rate will be gradually expanded. In modern social life, more and more consumers tend to buy laptops for their daily work and life. Thus, a more powerful feature more light more stylish UMPC is unique in its own era of mobile portable tide toward efficiency, a UMPC's blowout year soon to open.
OQO UMPC lead the market into life
The strength of so many manufacturers, are very positive about UMPC, must give consumers a reasonable market grounds. In China, over the past decade, has completed the process of the popularization of personal computers. Whether from the desktop or notebook product, price all the way down. PC penetration, not to say that everyone has a computer. But the real spending power in the market, the realization of a personal computer spread. When the market after the completion of this process, in each within the family, the computer account for the study, living room, or even the computer has been moved into the bedroom. A family there more than one computer, has become an established fact.
How to get the computer market? This is placed in the computer makers, and the upstream face of electronics and software vendors as a major issue. Vigorously promote the upstream firms, many OEM manufacturers strive to promote, UMPC's development is expected to do the. So many vendors plan to implement such a market is undoubtedly a collective market "conspiracy." But this conspiracy exposed in broad daylight, consumers really will buy it it?
Which proved the beginning of this year, with the UMPC's hot, consumers OQO's awareness and reputation are constantly upgrading, UMPC has been slowly integrated into people's daily lives. The other end, UMPC market has emerged in a wide range of competitive scene. OQO Zeyi choice for high-end business elite for the position, with its outstanding performance and distinguished temperament stood the forefront of the market. OQO UMPC led to high-end manufacturers insist on mobility, low power consumption, convenient communication line for the mainstream high-end configuration. OQO choose this product strategy is and the future 3G communications, the Internet increasingly inseparable from the updated software environment.
OQO high-end performance to avoid making the same mistakes
Senior industry insiders believe, looking back a few years ago, PALM, Pocket PC failure, the primary and then memory devices, chip processing power, inseparable. The market at that time, there has been a variety of handheld devices, but praised in a variety of handheld devices, so that handheld computers have several years or even stop the market research. If the future of UMPC devices, and then adhere to the past, custom systems, custom software for specific technical route, no doubt back to the handheld computer age. Some low-cost UMPC hot, although the movement to meet the needs of consumers, but the software application environment, we will no doubt be a huge limitation. Three years ago the rage of WIN98, now hard to find on the Internet. The most popular search dogs, Google Pinyin, do not down to support, not to mention a special customized LINUX system?
Another consumer said: Some notebook looks good, video playback and other functions are also very appreciative of the special Chinese culture in the context of a combined hand only, a small character-processing software, put many consumers in the block outside. That thing looks Ting Mei, but, really use them, will feel the fatal flaw of non-GM system.
This is why OQO stick to high-end configuration, adhere to high-end line of a reason. At this point, OQO last three products, all using the VISTA operating system, looking at the value for money and technology to maintain a clear understanding of: UMPC is characterized by the move, but in essence the need to maintain the characteristics of PC. Consumers really want is a mobile, is convenient, but more like a satisfying product, not the toy is a lot of problems. OQO adhere to mainstream configuration, will become more mainstream consumers to rational choice.
UMPC new generation of mobile elite
According to the latest survey site IT world, the Chinese consumers that the UMPC, will be in 1-2 years or even popular a few years more than 90%, shows that consumer expectations can be seen on the UMPC.
Take a look at Moon Avenue of the smart phone, the bus on the PSP fans, we have no reason not to believe that a bright future UMPC. Currently, Chinese consumers understand the UMPC's only 20%; 56% of people UMPC little knowledge, 23% of consumers on the UMPC is also unknown.
When a product conceptualization to guide the market out, is sure to have more practical rationality of choice.
In 2008, OQO hit the century to bring an Olympic-pass heat, UMPC market blowout, this is already an unavoidable fact. To downsizing of computer products, market diversification, greater ability to maintain aircraft, lower energy consumption, convenient 3G communication channel is the future market demand for UMPC.
Manufacturers ready to go, consumers waiting, this is a market blowout in 2008 UMPC portrayal.
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